Ghana has designated every Wednesday as a ‘wear fugu’ day.
A statement by the country’s Ministry of Tourism, Culture and Creative Arts said the declaration is part of the country’s commitment to “preserve, promote, and celebrate Ghana’s rich cultural heritage.”
Ghana’s fugu gained continental and global attention when it became a subject of social media banter between Ghanaians and Zambians during President John Mahama’s state visit.
While Zambians described the Fugu as a ‘blouse’ usually worn by women, Ghanaians insisted it was a traditional outfit worn by both gender and symbolises northern Ghana’s cultural identity.
By this designation, Ghana wishes to generate global awareness and rake in some revenue.
“”To generate far-reaching social and economic benefits, including the empowerment of local weavers, designers, artisans, and traders across the value chain, as well as expanded business, employment, and commercial opportunities nationwide,” sector Minister, Abla Gomashie stated.
the Ministry encouraged all Ghanaians, as well as friends of Ghana, home and abroad, to dedicate every Wednesday to the wearing of Fugu (Batakari), in all its diverse forms, designs, and expressions.
